Updated on 25th September 2019.
This post contains affiliate links and I may receive commissions for the purchase made through these links at no extra cost to you. Also, it’s part of the blogging challenge Blogmas 2018. You can read the rest of my Christmas-related posts here.
For weeks now, the streets, the shops and our homes have been beautifully decorated for Christmas. Yet, it seemed that December was never going to arrive. But finally, it’s here! At last, we’ve fully entered the holiday season and I’m very excited because today is the first day of Blogmas.
In this post, I’m going to talk about what Blogmas is and how you can take advantage of this stimulating blogging challenge.
Let’s do this!
What Is Blogmas?
Blogmas or Vlogmas (if you’re a vlogger) is a blogging challenge which consists in publishing a blog post or a vlog every single day, from the 1st of December until Christmas Day.
As its name suggests, Blogmas is the conjunction of the words ‘blog’ and ‘Christmas’ and anyone who has a blog can take part in this activity.
During the challenge, you are supposed to write Christmas-themed blog posts. But, honestly, you don’t have to. It’s your blog and you can write about absolutely whatever you want, as long as you write! Check out my step-by-step guide to creating a blog in case you don’t have one yet.
Why Blogmas can be good for your blog (and for you)
Here are some reasons why I personally believe that you and your blog can benefit from Blogmas:
Creating amazing content
I know it’s difficult to write excellent posts when you’re working against the clock, especially if you study or work full-time. Blending your work, life and blog can be stressful but, believe me, it’s not impossible.
The trick is to plan ahead your posts even before Blogmas starts. This way, when the challenge begins you’ll only have to develop your gathered ideas into writing.
If you haven’t had time for planning because you decided to take the challenge at the last minute, –unless you are a genius– writing perfect blog posts is practically unfeasible. Try at least that your content is good enough. In some cases, it’s better done than perfect.
As I said before, you don’t have to write about Christmas-related things. Maybe you already have some drafts in your WordPress dashboard that you could develop.
And I don’t know if this would be considered cheating, but you could even spend the whole of November writing your Blogmas posts in advance. Why not?
Improving your writing skills
It used to take me ages to finish a post. I always get distracted very easily by social media and other blogs, forgetting the fact that my blog should be top of the list. Besides, I’m not a native English speaker so words don’t always come easy to me.
When I tried to discipline myself, I realized that the more I write, the more my writing improves in all aspects: speed, creativity and grammar.
If you’re not very good at grammar and spelling, try using Grammarly, a free writing assistant that helps you make your posts clear, professional and accurate.
Boosting your domain authority (DA)
The domain authority of a blog or website is a measure that describes its relevance in search engine results. Posting consistently will help you increase your DA score — and remember that you’ll be writing every day for 25 days!
But consistency isn’t the only factor. Try to curate your content, creating links between your own posts. Also, write quality and shareable content and make good use of SEO.
Engaging with your community
Use social media wisely. Find out what are the best times of the day for you to share your blog posts.
Add killer hashtags to your tweets, Facebook or Instagram posts. On Pinterest, add appropriate keywords in your pins descriptions. Of course, you should always include the hashtags #blogmas and #blogmas19 –or whatever the year it is. You’ll be amazed at how many bloggers are taking part in this challenge and will be searching for other Blogmas blog posts. And I don’t want to brag, but if you search “what is blogmas” on Google, mine appears on top of the results!
So make it absolutely easy for people to visit your blog. The more likes, shares and comments you get, the more your blog’s DA score will increase!
Also, taking part in Blogmas or any other blogging challenges –like Blogtober– is a great opportunity for you to discipline yourself as a blogger.
To be honest, at first, I hesitated to participate. I was afraid of adding even more stress to my life. It actually scared me. But as they say, if it scares you, do it! Getting out of your comfort zone is always good for you. Believe me: in the end, all your hard work will pay off!
This is super important. Remember that your blog is your own little space of the Internet. You are supposed to have fun with it and find out where your creativity will take you. Who knows?
Are you taking part in Blogmas? I hope you find this post helpful. Share your thoughts in the comments section below!